Data Communication and Networking Lab Exercise essay

All network administrators must focus the rules and their system and network administrations and clients will discover satisfactory. These operational conditions can be viewed as ordinary for that system. Studies have demonstrated that system supervisors are wagering on expanded transmission capacity as the answer for system issues. A decently characterized and appropriately executed system testing methodology will help the system supervisor foresee the operation of the system.

Different types of tests: 1. Ping test 2. Speed test 3. Net Index Ping Test Ping is a standard utility system accessible on generally PC’s. A ping utility sends test messages from the PC to a remote gadget over a TCP/IP system. Other than figuring out if the remote PC is as of now internet, ping likewise gives markers of the general pace or unwavering quality of system associations. The Ping utility is basically a system organizer and the apparatus that is utilized to check whether a PC is working further more to check whether system associations are in place.

Ping uses the Internet Control Message Protocol (IGMP) Echo capacity which is point by point in RFC 792. A little parcel is sent through the system to a specific IP address. This parcel contains 64 bytes – 56 information bytes and 8 bytes of convention peruse data and the chance that the associations are great and the target PC is up, a great return bundle will be reversed. PING can likewise tell the client the quantity of bounces that lie between two PC’s and the measure of time it takes for a parcel to make the complete excursion.

Unit essay

First of all, we are talking about psychological blocks. Student may feel uncomfortable urine the lesson and it can destroy all the efforts Of the teacher to give the material. Why may a student feel uncomfortable? There is a plenty of reasons. He doesn’t like the teachers’ manner of talking to him (it too sarcastic, too teaching too ignoring, too obsessive, etc. ), doesn’t like the studying room (too cold, too hot, yellow colored walls, too big too small, etc. ), doesn’t’ like the atmosphere in the group.

Sometimes people, working in a group, act differently, you can’t make them be nice to each other anyway. What is more, students may feel uncomfortable because something irritates them (street oases, phone calling in the next room, other students’ sneezing, teachers’ words-parasites or noises making while speaking). How to deal with it? A good teacher would try to increase the level of comfort. An excellent teacher will find the reason of discomfort and either to eliminate it or to make fun of it.

Make students feel like comfort, but not like at home. They never study at home, by the way. Secondly, student may feel unwelcome. It also depends sometimes on unexpected reasons, but if it has something to do with the teacher – teacher must do everything to make student feel welcomed. Never ay “l don’t have time now, come later”, never be rude or impolite. To start with, always say “good morning” or “its nice to meet you, have a good day’. Smile to people. Not with the “American style” of smile, but with your own sincere smile.

Answer the questions students may have concerning home assignment, studying process, your experience. In fact, the easiest way to make people feel welcomed – be sincere and friendly. Tell them stories. Use your own experience. Make them feel important enough to share your life and teaching experience and knowledge. Thirdly, we can speak of so-called “I can’t” block. It happens when the student failed ones or twice and unconsciously decided that it’s better to do nothing than to fail one more time.

It often happens with children, especially when they have high self- esteem and believe that marks are the only indicator of success. It is really hard to deal with this block. Basing on my personal experience, I may say that the only thing you can do is to talk to this student in private. Try to convince him that one or two failures doesn’t mean he is a looser, give examples of successful people who managed to succeed after dozens of mistakes. Give examples of your English learning process.

Foundational To The Christian Faith Is The Belief essay

Since mankind is created in God’s image as a case worker will have compassion for my clients. People with disabilities are often ignored and undeserved because of their infirmities. God calls us to serve others and have compassion for those who are unable to help themselves. We should do this not only because its what we are called to do as Christians but also because it brings glory to God. Author Elmer Towns made mention of this in his book with the statement “Evil Christians believe humanitarian efforts are good, even essential, there must be a higher reason for helping others.

Christians believe they exist to glorify God and serve God. One way of serving God is helping others. ” (Towns, 91) The idea of being compassionate is mentioned in the bible many times. In fact in Colombians 3:12, “Therefore, as God’s chosen people, holy and dearly loved, clothe yourselves with compassion, kindness, humility, gentleness and patience. ” (Bible, NIB)

Reflection Paper essay

Grace can be defined as God’s unmerited favor, or the idea of God doing good for us that e do not deserve. (Website) God has given us more than we could ever deserve and it not because of anything we have done or will ever do. We are saved by grace because of God’s willingness to sacrifice His son to cover our sins. Our sins originally kept us separated from God and “God took the initiative and made a way for us to literally be saved from an eternity apart from him. ” (Dazzle and Guttering, 87) Romans 3:23-24 is a perfect example to describe this.

Romans says “for everyone has sinned; we all fall short of God’s glorious standard. Yet God freely and graciously declares we are righteous. (New Living Translation) He did this through Christ Jesus when he freed us from the penalty for our sins. Biblical Foundation: Grace is a topic that is mentioned throughout the bible several times. However I feel that 2 Corinthians 1 is a great example that gives some insight to God’s grace. This verse tells us “My grace is all you need. My power works best in weakness. ‘ So now I am glad about my weaknesses, so that the power of Christ can work through me. (New Living Translation) This is a powerful verse. It reminds us that God’s grace is more than enough to get us through NY problem or situation that we may have as long as we seek him in these difficult times. Another verse that illustrates God’s grace to us is 1 Corinthians 15:10. This verse states “But by the grace of God I am what I am, and His grace to me was not without effect. No, worked harder than all of them?yet not l, but the grace of God that was with me. (New Living Translation) This verse serves to remind us that we are who we are because of the grace that God has given to us.

We did nothing to earn His grace and favor and even while we continue to sin, God continues to cover us with His grace. Practical application: Grace is something that constantly work on applying to my life. The idea of giving grace to people that do not deserve it is something struggle with however, at the same time am reminded that is what God did for me. A reminder of this grace that God has extended to us can be found in Ephesians 2:8 this verse states “For it is by grace you have been saved, through faith?and this is not from yourselves, it is the gift of God. (New Living Translation) God chose to extend his grace to us and cost him a great price?his son Jesus. If God was willing to make that kind of sacrifice for me, hen I definitely did not deserve it then I should be willing to extend that same grace to others willingly. Not only should I continue to give grace to others willingly, but I also must continually thank and praise God for his grace. While grace is something that may “cost” me a little, it has cost God so much more.

Theological Definition: “A spiritual gift is a special attribute given by the Holy Spirit to every member of the Body of Christ according to God’s grace for use within the context of the body. (Bible. Org) The bible states “There are different kinds of spiritual gifts, but the same Spirit is the source of hem all. There are different kinds of service, but we serve the same Lord. God works in different ways, but it is the same God who des the work in all of us. A spiritual gift is given to each of us so we can help each other. God has given each member of his body multiple gifts they should use to help build His kingdom. Each member of the Body of Christ should not be selfish with their gifts, but they should share them with the other members willingly. Not only does sharing our spiritual gifts help each other when needed, but they also bring glory to God. Biblical Foundation: The bible speaks about how important our individual gifts are important to his kingdom. One of the places in the bible this can be found is Romans 12: 6-8. This verse states “In his grace, God has given us different gifts for doing certain things well.

So if God has given you the ability to prophesy, speak Out with as much faith as God has given you. If your gift is serving others, serve them well. If you are a teacher, teach well. Off your gift is to encourage others, be encouraging. If it is giving give generously. If God has given you leadership ability, take the responsibility seriously. And if you have a gift for showing kindness to others, o it gladly. This verse tells us that we each have different gifts that God has blessed us with and we are to use these gifts to bring glory to His name and to serve in his kingdom.

Another verse that reiterates how important our spiritual gifts are is 1 Peter 4:10. This verse states “God has given each of you a gift from his great variety of spiritual gifts. Use them well serve one another. ” (New Living Translation) This verse reminds us we are not to be selfish with the gifts that God has given us, we should use these gifts to serve each other. Practical application: Before last year I hadn’t really given much Hough to what my spiritual gift was and how to use my gift to serve in God’s kingdom. I had an idea of a ministry wanted to serve in, but that was it.

After a retreat I ended with my high school kids we had a class that talked about spiritual gifts and ways to use them to serve in God’s kingdom. We filled out a questionnaire to find out what gifts we showed proficiency in. I actually scored highly and equally in more than one spiritual gift. I found out that my top three spiritual gifts are teaching, mercy, and music. Since completing this test I have found multiple areas in my church to serve and use my gifts/talents. I currently serve in the children’s ministry where I teach a small group of children as well as lead them in worship each week.

I also help my children’s ministry director to put the curriculum together that we use for our ministry. For my spiritual gift of music I serve on my church’s vocal team. I love being able to lead our congregation in worship and it is an honor and privilege that do not take lightly. So far in this course we have talked about many Christian theories and topics and the many ways we can apply these theories to our lives. The two topics that was interested in examining further were the ideas of grace and parietal gifts and how they impact my own Christian journey.

Behavior and Communication Paper essay

They also envision their company creating a new global outwork by integrating innovations and various platforms to be the leader. Communications are their business, and they focus on integrating the innovations in technology as they are developed. The company is aligned with their mission and values as stated. According to the company web page under the company profile and overview community section, “At AT&T, we see supporting programs that promote learning and make community needs a priority.

We fund many programs through corporate and employee donations, and our AT&T Foundation. Our employees reflect our communities ND support our customers better because of it. We also make an extra effort to use diverse suppliers. ” By being supportive of programs throughout the community, the company shows their interest in the community success. Earlier this year in Texas at the 201 5 SSW Conferences and Festival the company temporarily doubled the mobile network capacity with innovative enhancements (AT&TNewsroom. 2015)). Using these temporary enhancements ensured that their AT&T customers and offered spectators a more reliable cellular connection so they could share some of their favorite moments of the event through texts and social media. Opening up the cellular capacity allowed for satisfied customers and made the event more enjoyable plus it allowed the company to use new innovative technology.

Case Management Comparison Paper essay

Case Management Comparison Paper Darrell Wilson June 8, 2015 OCHS 420 Tremor Windward Community setting case management is a necessary prerequisite in the efforts of encouraging individual responsibilities on wider management tactics of the offenders. The community setting is in charge for managing offenders successfully while on probation. This is generally probable through the partnership of external associates as a mission of improving the safety of the public by successfully handling the offenders in the community (Cohen, 2005).

In contrast, the principal goal of the correctional setting is to attain he safety of the public through a diminished recidivism. This is conceivable through handling the offenders meritoriously inside the community. The community corrections agencies ought to, hence, extent out to the joint partners. Enhanced collaborative partners are required in the provision of assistance as well as additional resources that are necessary for the promotion of offender success.

Both the community setting as well as correctional settings in case management have two prototypes which are based on strength as well as case management that is assertive. The case management practice ought to be changed in some methods to eater or to be impartial to numerous special populations. In the beginning, the research and data analysis in the case management system ought to be inside the system to improve the understanding of the matters of common importance.

This will allow the managers to have a perfect understanding of the clients therefore the ability to manage the case process proficiently. Case management systems ought to as well make sure that they reinforce the ability to share the best practices along with the delivery of data and analysis that is required in the assessment of local practice efficiency. This is so the coal control may successfully suppress innovation. Therefore the local control to be operational it is vital to fortify best practices in specific (Parker, 2003).

The local case management ought to as well improve the understanding of subjects along with pressure points to reassure the shared inventiveness to increase efficiency as well as effectiveness in case management of numerous groups. The cooperative working groups on certain matters of significance furthermore assist in improving communications, nurturing a sense of ownership as well as responsibility and building relations through zones in the systems. Therefore, when the case management systems are changed in support of cooperative working groups, there is a guarantee of objectivity in all special groups.

In the community setting as well as the correctional settings there are a lot of prospective clients. These clients consist of criminals who have conditions in impulse control, juvenile delinquents, the criminals with some particular personality control disorders (Parker, 2003). Some of the hopeful programs commonly work with the criminals who are mentally challenged. This is a kind of client that case management has a strong track that is verified in virtually all other settings. In this management, there is the use of trained workers along with following of the old-fashioned management of mental health.

Project action which is an intense case management program for the criminals who are mentally ill, constantly boosts five percent, both juvenile as well as adult offenders along with the accepted transfers from all pretrial as well as correctional settings. The probationers who are mentally challenged, in addition to those who did nonviolent crimes as well as are diagnosed with some psychological illnesses are generally qualified in the involvement of the offender with a mental sickness programs. Hope, 2004). Ethics as well as confidentiality play a very significant part when it comes to working with clients.

Irrespective of the theoretic context that is used, in case management, there are a great deal of ethical predicaments which happen on a consistent basis. Some of these ethical as well as confidentiality concerns happen in the commitment and practitioners responsibilities on top Of conduct in the entire system. Subsequently, the ethical matters have profound as well as extensive effects on the clients’ wellbeing they ought to make sure that confidentiality, along with ethical conduct, is upheld while irking with the clients as well as the public at large (Cohen, 2005).

A few of the ethical standards that ought to be upheld consist of a wide range of prescribed and proscribed behaviors in addition to obligations of a human service worker. Thus in case management, there ought to be the documentation of ethical queries that are involved in the case. This assists in the preservation of the confidentiality of the client’s info which make sure that the client is not affected in the future through the case management system. It is apparent that ethics as well as confidentiality is imperative in ease management as it aids in the speedy recovery of clients minus the fear Of being exposed or ridiculed by others.

Language and Identity in Education essay

If they re lucky, they’ll have teachers who have a deep interest in their well- Ewing, who will cherish the student’s different cultural backgrounds while providing them with opportunities for success in their lives after school. On the contrary, they could feel the helplessness that comes with normalization and be left unable to rise above the oppression. The American Education system needs to improve to better help these nontraditional students succeed while promoting cultural diversity.

When teachers focus solely on teaching Standard English, they ignore the varied backgrounds of their students. While knowing Standard English facilitates what it takes to succeed, nontraditional students may need extra elf in understanding and producing it. For instance, children whose first language is Spanish may have trouble pronouncing or spelling words that start with Is-I. They would unintentionally add an /e-/ to the front of the word, as that is how Spanish works (Bough 1999:23). Furthermore, students’ cultural background could be ignored by how lessons are taught.

As an example, Patricia Bequeathed-LĀ©fez tells of the difference between a catechism class taught in Standard English and a doctrinal class taught in Spanish. While they are basically the same idea, the doctrinal class teaches souses on the vision of Our Lady of Guadalupe and reinforces ideas that help to generate a collective identity for the Mexican students (Bequeathed-Lopez 2009364). On the other hand, in the catechism class learns about the variety of apparitions of the Virgin Mary, instead of just a single instance and one ethnicity (Bequeathed-Lopez 2009:374).

The two classes provide different meanings to the visions. While it may not necessarily harm the Mexican to learn about the other instances, they may miss out on a big part of their cue Trial heritage (Bequeathed-Lopez 2009:375). Another possibility of focusing o much on Standard English is subtractive bilingualism, which affects more disadvantaged youth than it does other youth. This phenomenon of losing one’s first language impacts a person’s cultural identity by not being able to communicate with relatives who do not speak the child’s other language.

It can also have negative influence on a child’s self-esteem. Often these children are stuck between the two languages as they haven’t mastered the academic language yet nor have they continued to develop their family’s language (Lightning and Spade 2013:32-33). Racism in the classroom presents another roadblock for these children. Many African Americans have reported that their most memorable racist experiences were with teachers and the police.

This is especially exacerbating since when parents have had problems gaining and education for themselves their skepticism for their children’s educational prospects can hinder the relationship between the schools and them. Furthermore, it is difficult for these students to find teachers who are not white (Bough 1999:21). While linguists and anthropologists have tried to confront linguistic racism, phrases such as “official English” and arguments about the moral panic regarding “Ebonies” permeate textbooks.

So even though the experts on language are trying to convince people that all languages and dialects are equal, the education industry hasn’t seemed to completely catch on (Hill 2009481 When speakers of Black English and speakers of other minority languages have their language seen as inferior, it can severely affect the kind of education they receive. There have been many court cases regarding educators’ and linguists’ approaches to dealing with the conflicts between the teaching of or in Black English. One of the most prominent cases is the Martin Luther King Junior Elementary School vs..

Ann Arbor School District case. The elementary school claimed that the officials had put African America students in special education and speech classes and held them at lower grade levels because of their differences, language, culture, and class. Linguists purported to the court that Black English has its own distinct set of linguistic rules, includes many features of the Southern dialect, shows derivation from an earlier Creole, and has a “highly developed aspect system, quite different from other dialects of English. Because of these points, the judge ruled that teachers need to recognize Black English as language and to use the knowledge of it to help teach reading skills in Standard English. However, the media and politicians were highly outspoken about this ruling. The truth of the case got diluted and reduced so much that even though it might have genuinely helped the students, it was treated with much suspicion from the African-American community (Morgan 2009:76). Linguists have proposed many solutions to how to better education for these non-traditional students.

One such solution is to better train and pay teachers. Many teachers do not have enough training on how to work with students from various backgrounds (Bough 199924). Also, it can be difficult for teachers to devote the necessary extra time to help these students and their families. There is currently not much incentive for teachers to put in the overtime for this purpose as they are usually not paid overtime (Bough 1999:22). As a country, we spend more on prisons than we do on schools (Bough 199927). Few spent more money on schools instead, we could better pay our teachers, reduce class sizes, and provide the necessary tools and training teachers need to better educate all students. Linguists have suggested extensive educational reform “of bilingual education to reinforce the preservation of languages other than English. ” Many schools have instituted two way bilingual education programs where students who are native speakers of English go to class with non-native speakers and these students help each other learn the others language (Bough 199929).

These dual-immersion programs help to prevent subtractive bilingualism as well as promote intercultural communication. These programs usually start in kindergarten and the instruction is given half in English by a native English speaker and half in another language by a native speaker of that language, which is usually Spanish. The teachers coordinate with one another to guarantee that the lessons in the two languages are complementary and not redundant. These programs have shown great results for both groups of students (Lightning & Spade 2013:174-175).

However, because of the continued devaluing of education and other languages, as was mentioned before, without the funds, these programs cannot be started or utilized (Bough 1999:29). John Bough also came up with some games to help students Of all backgrounds learn Standard English grammar. The games, called Lyric Shuffle games, were created with Black English speaking students in mind. The game allows for students, with the help of their teacher, to choose songs to listen to, transcribe, and then use the words to learn vocabulary and grammar.

As many African-American artists use Standard English grammar in their lyrics, it’s a fun and innovative way to teach them about grammar without the stigma of it being too “white” (Bough 1999:34-35). These games help to lower what second language acquisition expert Dry. Crasher would call the affective filter. When the filter is raised, students’ feelings for what they’re learning can get in the way of them learning effectively. When it is lowered, however, dents can easily acquire what is being taught, because there is no emotional baggage closing their minds off to what is trying to be imparted.

Since this game utilizes something that is a major part of their culture, music, it lowers their affective filters and allows for them to accept Standard English without the stigma or the feeling of risk of losing their social identities (Bough 199934). Identities change throughout time, but childhood is the time when the foundations of our identities are built. It is of the utmost importance that parents and educators work together to ensure that these foundations are lilt firm and able to succeed after their tenure as students is complete.

Docslide essay

Once I gathered my initial facts I would consult my counterparts at the Tsunami plant and, see if they could help me trouble shoot the issue. It is important that we not lose Sight of the fact that the plant is still adjusting to the T AS system, although it did well with the initial ramp up, the seat variations in the new Campy model and the additional responsibility of becoming the sole supplier of the Campy Wagon could prove to be a problem for a relatively new plant.

Once I was done gather my facts I would take a two pronged approach, first I would go to all of my team leaders and share with them my findings to see if what they are experiencing on the line backs up my information, secondly I would institute the 5 whys and try to determine a root cause to the issue. What options exist? What would you recommend? Why? Many options exist but, it is important that we pin point the issue and deal with it Nina manner that does not affect line utilization.

First must recognize that our current method for fixing the problem is not working, it is a direct deviation from Kodak and, a plant that is still relatively young like the Georgetown plant must strictly adhere to the TOPS. It is critical that TM stick tit the proven method that is TOPS especially considering the added challenges they are facing with the new model introduction and, the responsibility of becoming the sole supplier of the Campy Wagon. Awaken must be reinforced to the plant employees; we must regroup and get back to basics.

Secondly I would hold a meeting with SF and, reinforce the need for them to follow lean principles in their seat manufacturing process. The defective seats being sent to the plant are causing non value added work and, are disrupting the value stream and continuous manufacturing flow on our nines. Where if at all does the current routine for handling defective seats deviate from the principles of the Toyota Production System? Currently a defective seat is allowed to continue on through the assembly line and, once the car is completed it is sent to clinic 1 for inspection.

If it is unable to be fixed at clinic 1 it is then sent to the overflow lot and a new seat is ordered to replace the defective one. There are two issues here, one allowing a defective seat to continue through the line goes against the principle of Kodak and, secondly allowing this to happen opens the plant up to the seven waste categories that Awaken is designed to eliminate. By not fixing the problem at its root and, allowing it to go through the line you are creating non value added work at clinic inspection 1 and in the overflow lot.

Awaken principles need to be instituted to fix this problem and eliminate the waste it is creating. What is the real problem facing Doug Fries? The real problem is that his plant has deviated from the TOPS model and, he not only is unsure how to deal with it but, is not even totally sure that the way hey are handling the issue with the defective seats is the problem. They took too long to realize that they had an issue and, once they did they did not follow protocol of establishing the root cause of the problem through the 5 whys method.

In the short term Doug needs to Awaken his off-line routine, cars that are sent to the overflow lot are supposed to be repaired that same shift or the shift immediately following and that is not happening. If he can awaken the usage of clinic 1 and, the overflow lot and reduce the amount of time cars are in each holding area then he will have a workable short term elution, as it stands now the process currently in place is creating too much non value added work and waste.

Once this has been done he needs to work with SF to reduce the amount of defective seats that are being sent to the plant and, work with his group/team leaders to bolster the line and reduce inefficiency in the seat instillation. The root cause of these problems can be traced to the lack of experience Doug and the rest of the plant have with TOPS but, they must to a better job of handling problems real time and not so far after the fact that they become serious enough to jeopardize line production.

Marketing Report essay

King of Shaves Marketing Process King of shaves, CEO and founder of the company is Will king. Who launched the company in 1993 which was near the start of the relationship marketing era, which was when marketing was more about building relationships with the customers and to encourage loyalty to their band than before, where the focus was put on the sale of their product.

And the company has fully moved into the social marketing era, with the use of his own blob and of social media websites such as Backbone and twitter which is actually done by the CEO Will King himself as he quoted “l tweet as myself – the founder of the business – ether than have some marketing guy sat behind a computer pretending to be me so I think that gives me an authenticity. With the whole idea fatwa I call C to C – consumer to consumer recommendation (Nefariousness interview – online).

There are two things you need to take into account and they are; Your customers – What the customer needs and how you can meet that need with your idea or product. Better understand how to provide for your customers which helps to build a customer relationship and loyalty Your competitors – Their products, pricing, distribution and promotions and try to eat them with your own ideas. This limits innovation and in some case what the other company is doing might not go as they planned and could leave them with a loss of profit and product.

King of Shaves mostly focuses on the customer, as he quoted ‘that customers and consumers are human beings, AKA me”. He also stated he keeps asking himself “do I like this? , would I like to be treated like this? , if you over examine and over research at the start, the product or service can lose its simplicity and purity of objective because everyone has got different opinions and wants their say’ (research-live. Mom interview 2014) With the planning of any marketing adventure there are a few stages and analysis that you will have to do and take into account, first of would be the Pestle Analysis.

This is to help you to look at and consider the external factors, opportunities, threats and to help identify where the key issues with the marketing of the product may come from. 1. Politics Helping you to understand the international and domestic of where your product will be launched. 2. Economic factors ? which are spilt into 2, Macro- economic which would deal with the issues you might have managing the emend with the economy, the interest rates and tax.

Micro-economics which looks at the factors that will affect the public and how they spend their money. 3. Social – which helps you to consider things like the publics beliefs, values and attitudes towards your product would be 4. Technology – the production and services Of your product and how it is affected by your technology for example marketing communications between you and the public. 5. Environmental – which looks at issues like sustainability of the product, ethical trading and the carbon footprint you would be making. 6.

Legal – looking at the relevant legislations of where you will be releasing your product You then use all this to build your Soot Analysis, which helps to establish the strengths, weaknesses of the product and then to look at what opportunities and threats that will be open to your product. Giving you an outcome analysis both external and internal. Now it’s time to make the marketing plan which can be broken up into 7 stages; 1. Analysis – using the analysis stages in the previous page. 2. Planning – what message you want to send out to the public about the product and what is the target Audience, for example males in the 16 to 65 age group.

What activities you want to undertake and who will be responsible for each activity. 3. Implementation – how you are going to get the message out to the target Audience. How you’re going to measure the success of your campaign. 4. Control – how much control will you have over the adverts and if you can add adjustments in your campaign fifthly are needed. 5. Where you are – where the company, products are at the moment in the marketing sector. 6. Where do you want to be – where do you want this product to be in the marketing sector and also the company as a brand. 7.

How do you get there – what do you need to do to make sure your company and the product get to the level you want it to be at. Benefits and costs of marketing The next thing to consider is the cost of advertising the marketing plan, and what the company think that they can afford to spend on the campaign of the product. The best way to do this is to sit down with the owner of the company or the company board of directors and to come up with a sum that they agree they can afford to spend on the plan, taking into account the fact that new situations my appear down the line.

This way you can modify your objectives ether than trying to spread the budget between everything to achieve everything in the planning stages and to find out that you are coming up short when implementing your plan or for you to take full advantage of the new opportunity that has just arisen. One thing to remember is that this is an investment on your product and the revenue that it will be generating from your target Audience. Unless the campaign does not achieve its desired objectives and in that case it is just costing the company money not just the money for the marketing of the product but also the research that went into he product.

In 2009 king of shaves had over El million media investment to have their first ever (32 days) TV campaign aired with sky media, which included the following channels; Sky 1, Sky sports 1 to 3, Dave and Dave Jag Iv, TV 2 and TV 3, for their new Azores razor. They made sure that they reached their target Audience (Males aged 1 6+) by making sure it was emphasized on the key sporting events of that year which was the Champions League (Football) and Guinness premiership (rugby) (Legitimating 2009 ? online). This was a 30 second animated advert telling the story of the evolution of

Moored shaving, starring Charles Darwin with a beard and then evolving into a clean shaven man and a monkey. The benefits of this is that Will King had made his media investment to make sure that it was advertised during the two of the biggest sporting events, with the Guinness premiership being viewed by public (mostly males) within the UK and that both sports will be view by the Audience either at home, drinking establishment to local clubs, the added benefit is that the Champions League is watched nearly worldwide (mostly males).

With all this his plan to get his message ‘bend the rules of having’ out to the men of the world by using the biggest sporting events of the year, and also by splitting his investment into two installment so that it can be advertised during both events which are on at different times of the year, and without any extra cost. Advertising can also be done via sponsorships, one of the biggest sponsorships King of Shaves have ever done was December in 201 3, which was to help raise money and awareness of bowel cancer (shave. Mom media blob 2013) where they introduced their first grooming range Proselyte. The benefits of this is that they are not only wowing that they are a company that care about the public and show this by donating to December, but also they advertised that they would be donating money for the sales of their new product as well, which means that their target audience would be able to buy the product and to feel good knowing that they have helped to donate to a great cause.

Using the advertising and social media of the December campaign and their own social media accounts to help advertise this sponsorship and product. Sometimes the advertisement is done for you for example in 2014 both Waitress weekend paper and Immensities magazine advertised King of Shaves product Alpha Superimposing Waitress ? featuring their Alpha Superimposing on the “Making the most of your November moustache” Immensities – Kit Bag section saying Alpha Superimposing as a quality shaving product that will help you emerge from November.

As you can tell the major benefit here is that your product is being advertised and it’s not costing you anything, and some if not most of the people reading this will actually try it and if they like the product they will take a look to see what else the company has to offer. This will bring new customers to the company. But heir main tool for marketing is the social media services that are available, like Backbone and twitter which are free services. This is a tool which can be used to see in real time what it is that the customers are saying about your product, be it good or bad.

If it is bad it also gives you the chance to amend that problem on a personal level. For example in a interview Will King stated that “if someone is really happy with our product we might get them to send us their address and send out some products or a thank you, if someone has some sort of dissatisfaction, we’ll find out more about it and hopefully get heir query turned around” ( uncustomary. Com ? interview 2010). Or his company Website page that has 14. K followers and his own personal account which has 1,723 followers where they can all tweet to him and get a reply within 24 hours as he quoted in a interview “people are amazed to get a response from the CEO on a Saturday or Sunday afternoon” (the telegraph 2014). The benefit of this is then the word of mouth and the digital word of mouth, Will King is showing and proving that his customers are the ones that matter to him. This appeals to the customers, also each time they post or moment either on Backbone or twitter, other people who are a part of their network can see this customer care service.

Also this level of loyalty to the customers is rare in today’s world so happy customers are going to talk about their experience with their friends and family who will be surprised and want the same level and will 8 times out of 10 start taking an interest or using King of Shave products. Macro and micro environmental factors There are so many factors to consider when developing a marketing plan which are split into two groups; External factors that can affect Kings of Shave which are called Macro Environment are: Political – National minimum wage, tax rates, import and export restriction.

Economic – interest rates, exchange rates, environmental policy. Social – fashion, trends, populations age, disposable income. Technical ? online, e-commerce, automation Of factories. Environmental – recycling used products, disposal of waste, carbon footprint . Internal factors that can affect kings of shave which are called Micro Environment are: Customers ? the need to attract and keep customers by great customer service and fulfilling their needs and wants. Employees making sure the staff are trained and skilled to achieve and keep your competitive edge, without this production and customer service will be effected.

Distribution and sales – production, selling and distributing your product to customers. The level of demand for your product. Competitors – how many companies are you competing against can affect the level of demands or brand loyalty. Investors – funds to help you build and expand your business be it in the same country or overseas to help with levels of demands being high. Marketing adventures and support. Media and public he community and media can affect the image people have of the company or product, using who you are as a company as their template to state a review about you and your product.

Segmentation criteria There are four key segmentation strategies that you can base your plan on and they are: Behavioral – this helps you to separate the market of your target audience by their shopping and buying behaviors, if they shop online or if you prefer to go to the store to shop, how often you shop, if you do any research before buy a certain product Demographic – this helpless to separate the market of your target audience by the gender, age, education ND income level Cryptographic – this helps you to separate the market of your target audience by their lifestyle , values and beliefs Geographical – this helps you to separate the market Of your target audience by their location in the world, if they are located near a shop that sells your product, the price of the product or if you advertise your product in their location Targeting strategy Propose segmentation criteria to be used for products in different markets. Market segmentation is the process of classified key groups or segments within the common market that share specific characteristics and consumer ay of life. Once the market is broken into segments, companies can develop publicity programs for each segment, focus publicity on one or two segments, new products to appeal to one or more of the segments.

Companies often support this technique of market to the one size fits of all mass marketing approach, because it allows them to aim specific groups that might not be achieved by mass marketing agenda. To identify segments, marketers study consumer interests, taste, first choice, and socioeconomic characteristics in order to decide their outline of consumption and how they will react to efferent marketing approach. The most important information marketers seek consumers purchase particular products but not others. List of seller and straight marketing firms build up some of the key users Of market segmentation, even though many other kinds of companies and association use this technique.

Market segmentation also called micromanaging make things easier the marketing process, because it allows marketers to give attention to their publicity on groups of consumers who divide major characteristics. Marketers, as a result, can produce specific publicity geared awards specific segments; otherwise marketers have to create very general advertising and expect that it will appeal to a diverse audience. Market segmentation also can be more efficient than traditional marketing techniques such as product separation. For the reason that marketers focus their marketing on particular segments, they can look forward to better results from each segment than they could expect from these consumer groups if delighted as a whole.

Malik Douglas essay

Elements of Thought universal Intellectual Standards EVALUATION (Judging or weighing by building and using criteria and standards) -Clarity -Accuracy -Precision -Relevance -Depth -Breadth -Logic -Significance SYNTHESIS (Integrating parts into a new whole) ANALYSIS (Breaking material down into component parts to determine structures and relationships) APPLICATION (Use of knowledge to solve problems) COMPREHENSION (I-Jnderstanding of the material) KNOWLEDGE (Recall of specific information) Instructions: Write a double-spaced, three- to five-page argumentative essay answering ONE of two questions.

This essay is due at the end of lesson HI 12 and is worth 60% of the HI 00 grade. Refer to HI 00 Annexes A, B, C, and D for specific guidance on how to write the argumentative essay. Student Self-Assessment Faculty Assessment Exceptional Satisfactory unsatisfactory Su bstance Points Content (40 Points) 35 Thesis is clear and concise. Content is fully compliant with the assigned requirement and the needs of the reader; everything is accurate; level of detail is suited to the needs of the assigned requirement and reader.

Explanations and descriptions of content are clear and precise. Quantitative nformation is relevant and accurate, expressed with appropriate examples, and well integrated into the text. Thesis is not clear. Small omissions or inadequacies in content, but adequately covers the written requirement and needs of the reader. Some minor inaccuracies, but primarily accurate. May occasionally include irrelevant details or omit important details. Explanations and descriptions are almost always clear and precise. Quantitative information is accurate, and related to the text. No thesis.

Information (facts, assumptions, concepts/theories) are not accurate, and/or content is rrelevant, missing, or misrepresented, and/or insufficient detail, and/or inaccurate or ineffective management of quantitative information. Analysis/Problem-Solving/Conclusions (30 Points) 30 Attains highest cognitive level that is appropriate to the assignment. Insightful, original analysis; conclusions superbly supported by evidence clearly explained; consideration of ethical/legal issues when relevant; consideration of alternative points of view or counter-evidence is fully addressed. Attains an adequate cognitive level appropriate to the assignment.